STYLING

Fashion styling is an effective way of communicating a message, mood, narrative or concept through clothing, accessories and props. 

When I am working as a stylist, I use thorough  research and understanding of the subject and client needs, to ensure what I am delivering is fit and authentic for the intended audience. 

I ensure my styling is contemporary by educating myself on national and international, fashion news and trends; I am also influenced by current social, political and economic issues, which may be useful to highlight when making connections with the intended audience. 

When I am styling I carefully consider what will compliment the location, model/s and aesthetic of the brand, taking into account cultural appropriation and ethical practice.

Mood boards and key element identification documents, are the ways in which I communicate to creative teams the styling direction I propose to take. 

I can successfully work within a set budget and where possible incorporate sustainable practice. 

Hair and makeup are important parts of the overall styling process, I also make recommendations for. 

I have successfully styled a variety of vastly different projects as seen in my portfolio.  I am confident in my abilities to style any project, large or small, aesthetic, budget, using a variety of model types, working independently or as part of a team. Reflection and feedback is an essential part of my self development; reflecting back on previous projects and applying what I have learned to future projects, ensures my work is always the best it can be going forward. I am always learning and being inspired by the world around me. 

Creative direction is overseeing the direction of a project to ensure the finished product has the aesthetic it was set from the start.

I have worked successfully as a creative director on a number of projects. Whether the concept is my idea or another creatives, I can equally succeed in directing a project through to resolution, bringing the intended vision to life through narrative. 

Thinking of appropriate and compelling concepts for brands to connect with their audience is something I get very passionate and excited about, I am an ideas person!

My outstanding planning and organisational skills have ensured all my productions have run as efficiently as possible and stayed within budget. 

When working as a creative director my role has involved working with and sourcing models, location, photographers, sets, props, H/MUA and other resources required for production.   

I use my excellent people and project management skills to  clearly communicate to the creative team what is expected of them in order to achieve the intended aesthetic and vision. 

My effective time management skills ensure all projects run to plan. Being a big picture thinker has strengthen my problem solving skills in order to overcome any issues and ensure the morale of the team is kept high, through constructive feedback, praise, signposting and encouragement.  

Reflection and feedback is an essential part of my self development; reflecting back on previous projects and applying what I have learned to future projects, ensures my work is always the best it can be going forward.

Photography is a way of communicating an idea, concept, narrative or message through an image. Styling and creative direction are the methods used to strengthen the meaning behind the image which make it suitable for the intended audience. 

In addition to my stying and creative direction skills, I can also get behind the camera and have successfully shot a number of projects as seen in my portfolio. I shoot using all different kinds of formats; portrait, landscape, square, whatever is required for the images destination i.e. print, web, social media. 

The location I am shooting at, deeply informs the direction the images will take, I use my skills in creative  direction to strategically plan how to work best within the environment around me. 

Collaborating with and assisting other photographers has strengthened my photography knowledge/ skills and opened my eyes to different styles of photography.

I realise the importance of  producing a series of images with a consistent colour palette and theme in order to communicate clearly.

In depth studying of different brands/ subjects relevant to fashion has enabled me to produce work that perfectly fits the aesthetic of that brand/ subject.

I have worked on and off as a commercial model since I was in my teens to the present day, this experience has been beneficial because I understand how it feels to be the subject being photographed, how best to direct the model/ models into the required poses and how this will translate on screen or in print. 

Reflection and feedback is an essential part of my self development; reflecting back on previous projects and applying what I have learned to future projects, ensures my work is always the best it can be going forward.